Tag Archives: Merchandising

Promoters Need to Promote More…. WTF?


One of the great lies I hear from bands that haven’t made in the music business is that promoters don’t promote enough for their shows. Really? A PROMOTER whom by title and definitions job it is to promote isn’t promoting enough? I call a serious BS to this excuse that musicians use to not be accountable for their poor numbers. I have yet to meet either as a musician or a business person a promoter that didn’t promote. We are talking 30 years of playing or working in the business and I have never seen this. Even the small promoters work their fingers to the bone, pay the bands with what little came in and always go home with nothing while the bands bitch and complain and pretty much did no promotion what so ever.

It is my contention that most musicians don’t know what promotion truly is and wouldn’t recognize it if they saw it and they have no idea what is going on in the background. Is this harsh? Yes, but it is my experience dealing with musicians.

So let’s get this out of the way early. Yes, there are exceptions where maybe a promoter is new or doesn’t know what they are doing or maybe doesn’t have a budget but this is not what you normally deal with. Even still people who are promoting an event are usually very excited about their event and will promote it the hilt to the best of their ability which I can not say about musicians. Yes there are a few musicians out there that get it, but the majority don’t and they make excuses as to why they there are no people at their shows.

First and foremost, promoters are not in the business of losing money. Promoters are in the business of making money. They aren’t into taking chances and throwing away hard earned dollars by throwing an event and not promoting it. That is just plain stupid and not even close to reality. If you as a musician have met a promoter that is into throwing money away and you worked with them, then that is your fault for making a bad business decision. Hopefully you have learned form it and know what questions to ask next time.

As far as promoters taking advantage of local bands again a load of BS. If you are a local band, and you were lucky enough to get a spot on an event that has money behind it, you are already getting more than you are worth in advertising and promotion alone. It builds your brand, your credibility and if you actually drew in the minimum of 30 paid tickets you should be drawing in, then you will be remembered and brought in again and again as long as your work your butt off and keep brining in numbers. This does lead to getting paid and much better opportunities for you. If you are a local band opening for a A level or B level band, you are getting paid by getting in front of the audience that paid to see the headliner not you. This is a crowd that would never normally come see you. Understand the opportunity that it is, the opportunity you couldn’t normally afford to pay for yourself and make the most of it.

I can’t tell you how many times I stood in front of Bridgestone arena during a big concert by myself handing out promo cards while not one of the band members helped or how many times I was out ever day hanging posters and no help from the bands. 3 times I had a tiny bit of help hanging posters from 1 musician who did one small area of town with me and 2 others where a model and a friend helped me to 2 square blocks. Everything else was me every day hanging posters and hitting a previous area again every third day. The bands always had an excuse as to why they couldn’t help.

Promoters have their events listed on all the known event websites. They get their events in all the local entertainment rags. They set up radio interviews and advertising. They do email blasts over and over again. They have social media accounts that they promote on. They hang posters all over town over and over again because posters are always pulled down. This more promotion per event then most bands will do in a year for themselves let alone for just one event. What do musicians do? Maybe a couple Facebook posts or tweets and call that promotion.

In a perfect world, each event will be promoted to the hilt by the promoter, venue and bands. Will this happen? Maybe, maybe not. The reality is this. Each musician or band is responsible for their success and the success of each event no matter what anyone else does. You can never rely on someone else’s promotion for your business. YOU have to kill it each and every time. YOU cannot let excuses creep into your thought process. People pay to see bands that are good, the pay to see an experience. If they aren’t paying to see you, it’s not because of a lack of promotion by the venue or promoter. It’s because you aren’t giving them what they want yet. They don’t see anything worth paying for. YOU as a band have to learn how to separate people from their money. YOU have to learn how the become the EVENT that makes them put other things off and come see you instead of a movie or handing with friends.

As a promoter we have to do the same thing however, promoters learn quickly usually and bands seem to languish in poor work ethic and lack of creativity.

Bottom line is this. YOU have to toot your own horn and not expect anyone else to. YOU have to learn the skills to make this happen. YOU have to have a band that is dedicated to putting together a strategy to promote effectively. This means everyone in the band has to participate and quit using the “that just isn’t my thing” excuse. If you are in a band and you find that you don’t have the drive or the time to make this happen, then it is time re-evaluate your business and maybe step aside or just be comfortable with being a local band. There is nothing wrong with that. Getting up and playing music for any number of people is it’s own reward.

The music business isn’t the same as it was 20 years ago. There is very little money it, especially for bands that haven’t made it. Musicians wanted control of their careers so they could make more money and not get screwed. Well guess what, you got it. Now it is all your responsibility. The real work, the hard work is now up to you and you live and die by the sword.

Now you know why, bands had contracts that paid other people so much. They were the ones making you successful. They did all the hard work, the grunt work. They were the ones taking the risk and fronting the money so you could be a rock star.

Time to make a decision. Either you want it and will do everything as a unit possible to make it or you won’t, but quit blaming others for what you are not willing to do for yourself.

To all the bands that are doing it, keep it up! Never give up! Take the reigns of your business and do your best to dictate your success!

Good luck!


Maragold Has Something Most Bands Don’t.


Maragold

Earlier I was looking at my numbers for this blog and was completely amazed at how well it was doing the last couple days based on one CD review for the band Maragold. Yesterday when I released it it was already doing double it’s average daily but then around 11:00pm CST the band posted it on Facebook and holy crap did it explode. It his had more views by 10 times the amount of any other CD review or musician spotlight I have written. Here is the key, each one posted it pretty much on their personal and band page on Facebook. Most bands don’t do this. They maybe post it once on their band page and not on their personal pages and they interacted with their fans about it. When I released it in the morning two of the band members and the band twitter account RT’d it once and that was it. For further reference on this please read my blog “Creating The “Buzz,” It’s Your Responsibility.”

What does this mean? It means that Maragold has found a way to reach it’s audience like no other band I have reviewed for or spotlighted. It means “true” fans not Facebook likes are extremely excited about them. It means they have actually offered up something the public wants. They did this in spite of having never released a CD and the only member of the band with a real name is was co-founder Greg Howe who is a well known guitar instrumentalist. Well known being relative in the world of music. Yes most guitar players know who he is, but the world doesn’t. Please note that Maragold didn’t ask me for a review. I just did it because when I listened to the CD it was so good I really had no choice.

Everyday on Facebook I see bands complaining about how hard it is or how the industry keeps people down etc… That is complete bunk. Is it hard yes but most bands don’t work hard enough, give the public something they want to buy or shoot themselves in the foot with poor promotion and bad social media skills. Is it anyone else’s fault you can’t make it? No. For whatever reason, Maragold has touched an audience with no prior CD, no real history of gigging, nothing but the past success of guitar player Greg Howe and each other individuals past endeavors. They made it happen without anything other than hard work, determination, incredible talent and most importantly at this stage knowing how to build up a release. Now because of this, hopefully with continued hard work, the songs which are amazing,  will be the deciding factor in their long term success.

This audience interaction is what every band should be striving for, for without it, you have nothing.

Pre-order the Maragold CD here: http://www.maragoldband.com/


Common Sense… To Post or Not To Post


A couple years ago I wrote a blog on artists of any genre to include music, acting, variety, writing etc…, using social media as their soapbox for the personal political or religious beliefs and the possible cost of doing so. Now I am writing a new one to help clarify the importance of being professional especially when hot political and religious topics like what we just went through with marriage equality. Today I received an email that a financial backer would not fund a project because of a certain artists rants on Facebook. This has cost 20,000 dollars in funding for the project. This morning when I woke up to the email saying basically that they will not fund a show with someone in it with such an obvious hateful stance on something we believe in so if I wanted the funding I had to get rid of that artist and replace him with another or they wouldn’t fund it. Now this may not be fair but it is business. It’s their money, they don’t have to freely give of their hard earned cash to something or someone they don’t believe in. These projects are opportunities for artists to not only get paid, but hopefully grow their fan base and brand as well as gain crucial experience in the industry. This is an artist that I have to talked to before about this many times and now it has comeback to not only bit me in the ass, but the artist and possibly every other artist involved with the production. You must remember, that people use Google to research what they are funding! Don’t think people won’t notice what you are saying. Never put yourself in the position of losing funding if you can at all help it.

I know you all think we have free speech and we shouldn’t be censored, but with free speech comes responsibility. If you are an artist of any kind of entertainment and you feel so strongly that you should be allowed to speak your mind at anytime because you have free speech, then by all means feel free to do so. Just do it on someone elses dime. Once you decide to work with other people, you have a responsibility to them and anyone else involved to make sure whatever you are working on becomes successful, not to cause controversy. Take a look at what has happened to Michelle Shocked recently for a sarcastic comment at a live show. All her tour dates where canceled in response because of her free speech. Now certainly Michelle has the right to free speech, she has every right to support her beliefs however she wants, but there comes a price with it. Now she is holding “sit-ins” in front of tiny clubs that canceled her with tape across her mouth saying “silenced by fear.”

What about the Dixie Chicks? They got nailed for one comment on stage. Of course being in a foreign country and slamming your President is never a good thing but they didn’t see anything wrong with it and the result was radio stations across the country quit playing their music for years and huge loss of fan base. They had a slight comeback but they never achieved the same level of success. There are many more examples of this I am sure.

You see, this is a BUSINESS. Promoters, venues, financial backers or whomever have their own personal beliefs and if they don’t line up with yours and you say something controversial then don’t be surprised when you loose the gig. They may do it out of fear of losing ticket sales or they may just want to not support your beliefs and outspoken way of handling the issues. In Hollywood it has never been a secret that if you favor one side of politics it could be much harder to get roles. This is nothing new whether it is right or wrong. People are people and they like to work with people they feel they have things in common with and understand them.

I have seen so many artists or promoters on Facebook fail miserably at Kickstarter programs or have lagging ticket sales and they are always starting controversial topics on social media. Do they ever wonder why no one backs them? Good chance part of it at least is your rants about your beliefs let alone the quality of show being provided. I have even been emailed about some of these people asking me to talk with them and I have nothing to do with them. I don’t work with or represent them in any way shape or form.

So here are my recommendations on how to handle this if you are an artist. First of all don’t post anything controversial on your social media pages especially business ones. If you have a personal one with your “stage name” and you post a ton of business on it, it’s now a business page. Either focus on your business page for marketing or hide your personal one from the general public and Google search engines and make it for friends only so your personal “opinions” don’t affect anyone working with you but you and you still get to stand up for what you believe in. If you are in a collective group of any kind say a band, acting troup etc… make sure you talk and set some ground rules so one else suffers from someone’s rants on Facebook. If you are “political” artist then I assume you already know the consequences of your actions and that is fine. If that is your vision go for it. Just make sure you are open about it with everyone you work with. You have every right as a human being to voice your opinion, you don’t have the right to ruin someone elses chances with your opinion. Be responsible with your free speech and you will benefit from it. Once you are big as U2 you can say what you want, because now you can afford to live if everyone ends up hating you and never buys another ticket to a gig. Remember especially here in America, the country is very polarized politically and if you alienate one half of your possible audience with your own personal political views, you are in for a very long hard road to success. The beautiful thing about social media is you can’t post what ever you want, it’s your page, your right to do so. The bad thing about social media you can post what ever you want.

If you are a newer promoter, venue, talent buyer etc… avoid artists like this like the plague. Hire only professional artists that understand it’s a business and want to make sure that every event they do comes off as professional and successful as possible. You can’t afford to loose ticket sales on artists that don’t care about anything but themselves. As a promoter check with an entertainment attorney to see if you should have some recourse to come back at them and sue them for damages if an artist causes you to loose money like this. Have set guidelines for your events and make sure the artists are clear on them and also make sure you research the history of the artist. I made the mistake of trusting someone to be professional and it has cost me.

I have said it before and I will say it again, as an artist trying to make it in the very, very hard industry, you can’t give anyone a reason to say “no” to you. Do you really want to lose possible ticket or merch sales just so you “rant” on social media? Why work so hard to make it then if you are willing to take such risky chances? This business is already way to risky for most to even try it and now you want to add to the risk? Your marketing, performance, attitude, media savvy should all be top notch. You more than likely don’t have a PR department to “spin” your free speech or questionable actions so you have to be able to do all this yourselves. If you aren’t willing to be professional at all times with your brand there are plenty who are and will take your spot on the roster or gig.

I know you won’t all agree with me and that is OK and I certainly support free speech, it’s a matter of knowing when to exercise it. If you are going to exercise it, do it responsibly, not in anger or hate, refrain from pointing fingers at one side or the other. Just make a nice, solid statement that isn’t inflammatory and leave it at that. Don’t go posting on everyone’s time line that doesn’t agree with you, or posting those sarcastic photo’s everyone seems to like to create. I have learned from my mistakes and will handle things differently with artists. Artists won’t be costing me money anymore.

Good luck!


Originality… What Does Elvira Have To Do With It.


Elvira

When you look back at people who have made a very successful career at entertainment and are still going strong decades after launching it’s hard to think of many still around especially one that is still a marketing dream come true. This is where Elvira (aka) Cassandra Peterson excels. Elvira was launched in 1981 by Cassandra and to this day is one of the most iconic characters in entertainment. She has created a brand that encompasses 400+ product licenses, the most sold Halloween costume ever, music CD’s, books, pinball machines, guitars and the list goes on. Finding truly iconic characters these days is hard work. Most are known for their personal problems not their originality. Tell me the last time you heard anything negative about Elvira? Her success is due to her originality, extremely well defined character and marketing.

Why do I bring this up? Because it could be you. You could be the next Elvira, Kiss, Alice Cooper, or whomever you can think of that are still around 30+ years later even after their hay day. Sometimes these things happen by accident. Cassandra probably wasn’t thinking that Elvira would turn into this iconic character, but she did and Cassandra took full advantage of it. Now I have never interviewed Cassandra. I did know her sister back in Colorado Springs however. She hung out a bar called “The Gardens” that I worked back in the early 90’s. I remember talking with her. How proud she was of Cassandra and all she had accomplished. Cassandra hit a gold mine with her character, probably had a decent team behind her to capitalize on her character and today Elvira is as big as ever and her cult legacy lives on. She is all over Facebook, Pinterest and anything Halloween.

Sometimes as entertainers we take ourselves to seriously. I read on Facebook the other day a band posting about how they were “real” and they didn’t care about image etc… So just shoot yourself in the foot why don’t you. This is a lame excuse for people to not put in the work for thinking outside the box, finding something original and running with it. You can do this and still maintain your sense of you or who you are without sacrficing your “realness,” whatever the hell that means.

Everyday people say, “if people would just get behind me, invest in me then I would prove that I am worth it.” So what exactly are they getting behind? What are they selling? Are you sellable the way you are now? Why would anyone want to invest in your brand if you don’t really have one? What is going to make you stand out from the millions of other entertainers looking to get noticed? We are looking for stars, not our next door neighbors.

Now I am not saying you have to go get “gothed” up to be noticed. I am saying that you need to be original, marketable and dedicated to working you butt off. If you want longevity in this industry, which from what you all say about how you wish you could do it full time and that it’s all you want to do, then you need to be willing to put in some development, take some risks and forget what every other lame ass next to you is saying because they will only tear you down especially once you start having success.

Be bold, be brave, be energetic and works twice as hard as you think you need to. You see, you need to be ready to move on to the big time like Cassandra was. Elvira was born out of a need for a character for a classic horror “B” movie TV show that was being brought back to life. Cassandra had one character already and merged it with the “Elvira” concept to fill the TV show need. Once the opportunity knocks, you need to able to act on it. Cassandra did and look what happened. This couldn’t have happened without Cassandra’s creativity to come up with the original character. Once you get there, it only get’s harder and busier. You think you are busy now? Just wait…. Take the time to “develop” yourself into something the public will purchase. Don’t you think Cassandra thought it was worth it?

Good luck!

Find out more about Elvira here: www.elvira.com

Elvira (@TheRealElvira)
@lowryagency Great post! XX

 


Work Ethic…. An Example


SammyCortino

 

Every once in a while I like to recognize at least what I consider someone who is doing everything they can to achieve their dream. Someone who I see constantly striving to be the best they can be and pushing new limits for themselves. This time I am recognizing illusionist Sammy Cortino. Now to be fair, this is only about work ethic. I am not talking about his show as I haven’t seen it other than a few video clips and the one illusion Sammy did for a show of mine last year. This is purely based on how hard I have watched Sammy work over the last four years.

I found out about Sammy Cortino on twitter four years ago and we became social media friends. Since then, Sammy has moved to Nashville, TN and is carving out his niche as a master illusionist around the country. Rarely have I seen someone give so much of themselves to their dream and try so many things to see what worked and what didn’t. Most just stay the same, never trying anything new, not listening to advice and wonder why over the last few years nothing gets any better. It becomes everyone’s fault but their own and the reality it is simply the world didn’t want to buy what you had to offer, at least not in the way it was presented by you. Sammy is becoming so good at learning to change things up and re-branding his image when necessary. He sinks his money back into his career, most importantly in the things he actually needs, not necessarily wants. For those entertainers that complain about travel and how much they have to take, try being an illusionist. Set up and tear down time is much longer and usually 1 – 3 people doing it not 4 – 5 like in a band.

Sammy tries to fusion things that have rarely been done before or are original, another trait lost on many. Keeping a show fresh and something you can sell over and over again to the appropriate talent buyers or promoters is incredibly important and Sammy seems to understand this. This isn’t to say Sammy has figured it all out or is always gigging. He hasn’t and he isn’t, but he is working harder than just about anyone I have ever worked with by far. Sammy is always coming up with new photography, videos, illusions and tons of other content to try and keep himself fresh in the worlds mind. Sammy also understand that image is everything. You can decry it all you like, but it’s the truth. It’s the first thing people see and it determines whether or not they will click anything to check you out.

Whatever you may think of Sammy Cortino’s show or talent is up to you, but what you should take away from this is no matter how talented you are, if you are not working as hard as someone like Sammy is, they will take your spot on the bill or the stage just based on their work ethic alone.

Well done Sammy Cortino. I wish you all the best in your endeavors and success in what ever way you deem it.

Note: The Lowry Agency is in no way affiliated with Sammy Cortino.


Finding the Courage…


For anyone trying to make it in the entertainment business or professional sports, you are constantly under barrage from people telling you that you can’t do it. You are aren’t good enough, you don’t have what it takes or there is no money in it so go get a real job (like there is any security in that anymore anyway). You deal people who let you down, who don’t do anything at all after the big long speech of how good they are, how hard they work or what they can do for you.

You have haters and trolls on the internet, other people in your genre constantly tearing you doing or taking jabs at you. It get’s lonely, harder and often times you feel like giving up. Well you can’t. No matter what anyone says or does to you, only you can keep pushing, proving them wrong and only you know who you really are. Anyone who would tear you down is the insecure one, the one who if full of it, the jealous one who really has no idea what they are doing. You can’t let them affect you or stop you.

No matter what life throws at you, you have to keep pushing on with your dream. In today’s entertainment scene you have more control than ever and more often than not, that means you are doing it on your own because now the money is gone. You can’t afford to pay for professional help and you are facing this wave of overwhelming obstacles and people who have no life so they try and tear you down.

So let me offer this to you for some inspiration. No matter what you are facing in life, business or if you are someone who is trying to help someone you care about get through something, do it with the strength and focus that Garrett shows in this video. If he can over come what he is going through, we can over come what we are going through.

 

I wish you all the best and the strength to get through it.

Good luck!

 


Stepping Over the Process…. is it Realistic?


First let me just say this blog is in response to what keeps coming across my email or phone conversations. This isn’t an attempt to come down on artists but an attempt at maybe setting some realistic expectations. I have been receiving a lot of phone calls from artists either out of frustration with other band members or from artists that think they can just step over the process of touring and building/rebuilding a fan base. I guess anything is possible but it’s not likely to happen even if you have had success in the past. This is not the same industry many of us grew up with and we can’t keep assuming that because 20 years ago the artists had a hit or toured the world with so and so band that people have any interest in us or care about our music at all. Artists call with no budget, no new music, no website or one that has been “in development” for years expecting that they can just go on the road and make thousands per show because 20 or more years ago they had a minor hit or two. It’s not going to happen. Current artists with hits on the radio are making $2,000 guarantees a lot of times and yet artists that haven’t had a hit since 1992 that want $8,000 or more a show. You better be a legacy act with huge hits from the past that are still played on the radio to demand that kind of money or more. I know how expensive touring is, but the money isn’t there for touring with artists with no active history or fan base that will support the necessary tour numbers for there to actually be a profit. This is when a band or artist has to suck it up and either rebuild for little money, try something completely different or maybe decide this isn’t for them anymore and do something in music that doesn’t require touring for small dollars.

For example, the first thing I am asked by anyone in a position of helping is “What do they have going on?” Many times the answer is nothing (note that when artists come to us or anyone else for help they have this notion that 3 months is an expected amount of time to make things happen), they have no new music, no tour dates, outdated photos and websites. How do you expect anyone to help you if this is your state of business and you don’t take the time to get it right before approaching anyone? The second thing is “Do they have a budget?” The answer is almost always no and people understand if times have been rough on the career but it’s amazing how many artists are not willing to put money into their own career but expect others to. If the artist doesn’t  have a budget then almost no one is willing to help and people can’t giving away their services for free. Video EPK’s cost money, photography costs money, etc… but artists are always hoping people will help them for free and then expect that things happen in a short time period. For the person that is connected like Irving Azoff and has his resources this is possible, for the rest of the “real” music world it probably isn’t. Music is a very speculative business to begin with and no one is looking to lose money on an artist no matter how much success he or she may have had in the past. As much as people love some of these artists, he or she needs to get paid as well and they can’t work for free or spend time with unrealistic artists that can’t or won’t rebuild career realistically if there is no interest in them at all.

Just because an artist may have had success in the past doesn’t mean they get a free pass of touring the bar circuit again and starting over. Yes that means rebuilding your fan base and getting paid very little most of the time. If you can’t do that then maybe playing isn’t for you anymore. I know we all have bills to pay but money is in short supply and investors want a return on investment. They don’t want to support an artist that hasn’t been on tour in 10 or more years and won’t draw 150+ people to a show. You as an artist are in the position you are in because you let yourself get there. You chose to not tour, you chose to not listen to your team or possibly choosing the wrong team. It could be a lot of different reasons for your situation and many of those may not be your fault, but it’s still your job to be realistic and make things happen with today’s current landscape, not what was possible 20 years ago when people were throwing money around like it was water.

Don’t pigeonhole yourself with unrealistic expectations. For example, if you think a major label is going to sign you, fund your tour and you’re a prog rock band, think again. No label is going to fund that tour unless you already have a huge fan base and more than likely you will just get shelved as prog rock probably isn’t there thing at this label. Most prog rock bands aren’t huge and most likely never will be. If you get a label interested in your music, at least entertain the idea and not shoot it down because you think a major is going to offer you something when you won’t even play shows because you don’t make any money on them. Do you know why you don’t make any money? Because you have absolutely NO FAN BASE at all. Who is going to fund a tour for a band with no fan base these days? Please tell me so I can call them up.

There are no shortcuts normally in this business. Take Mike Portnoy for example. One of the most popular and talented drummers in the world, who has a large fan base from his history as a musician and still he and his current project “Adrenaline Mob” are playing clubs to a couple hundred people a show. He knows he has to build this band no matter who he is and he is willing to put his money and time into it. Even someone as relevant as Mike has to work it the hard way sometimes.

If you are a musician reading this, please consider where you are at in your career. If you are in a band but won’t tour because your “cover gig” is paying more money, than back out of the band and let the band find someone hungry enough to make it happen. If you are an artist with a past but currently not where you were a long time ago, then ask yourself “how bad do I want this?” If you won’t play for smaller guarantees then you need to book yourself and stop making people’s lives difficult who are trying to help your career because you can’t be bothered with playing for smaller amounts of money. You are only as big as your last gig or chart success in the current times, not 20 years ago.

There is a process almost everyone has to go through. You are more than likely going to have to go through it as well. If you can’t or won’t, get out of the way for those that will and let your band move on with people who want it bad enough to put up with the crap of the road and bar tours.

Good luck!


For the Fans… How You Can Best Help on Social Media


I know, I know… There are a million bands, authors, actors, small businesses asking for you to spread the word about them, “like” them, vote for them and so on and on. Sometimes we feel like we have to because we don’t want to create trouble because we are friends with so many local talents and if like one but not the other then the drama starts and some times we don’t support at all because we don’t want the drama or we don’t have the time or something similar. With this blog I am not asking you to do anything but support your favorites and only your favorites.  It is not your responsibility or obligation to support anyone except those you chose and no one should get mad at you if you don’t support things you chose not to for any reason at all.

In order for your favorite artist (insert entertainment medium here) to spread the word and create the “buzz,” they need people spreading the word about them as much as possible. Social media is the easiest and cheapest way to do that. So this blog is about that and how you as a fan, friend or family member can do this to maximize their efforts and actually yours as well.

It is very important to the success of any type of entertainer be it musicians, authors, bloggers, actors etc… that their content reach the masses. Since many of you already click like on so much of their stuff would it really take that much extra time to share it? Comment on it on the actual page and not just on Facebook although that does help. All these sites rates posts popularity by how much attention it gets and for it to reach the masses, it needs your attention. So please read this and if you are able to help these people out, please do the extra little bit for your favorite artists etc…

Facebook – With Facebook all these artists should be using a fan page to track their metrics and not a personal page although many haven’t figured this out yet. Facebook recently made it harder for the Fan Pages to get attention by limiting the amount of people seeing posts so they could attract revenue dollars by having people with pages pay to advertise their posts to the audience that had already requested to see the posts by “liking” they page. I know ludicrous but it is Facebooks right to generate revenue so let’s just leave it at that for now. As a fan you need to go to the artists page, hover your mouse over the “like” button and select “show in news feed” to make sure you are getting the info they put out. When you do see the info, please “like” each post, share each post and comment on each post if you can. Remember that statistically only 7% of your audience sees your posts so you are not going to be annoying anyone with these posts and even if you do, so what. It’s your wall and you can choose to support what you wish with out fear of reprisal from others saying you post to much about something or someone. It’s not their business nor is it their wall.

In respect to this, if someone shares a post from a blog or other source, please if you can take the time and do the same on the original post, not just the Facebook one. There are share buttons for Twitter, Pinterest, LinkedIn, Google+ and loads of others. Please share this on your accounts and also comment on this page. It will help drive up the rankings for Google and on what ever other social media site it is on to further increase their exposure.

Twitter – Retweeting is the key here, if you have a twitter account please RT and share any content you can. Learn how to use #hashtags if you are posting on your own about your favorite artist and RTing something.

Pinterest – The latest social media spot. You can keyword on Pinterest to have your pins pop for people looking for things to find or discover such as #music, #movies, #authors etc… You can use any word to describe your pins and hopefully help people discover that artist you think is amazing. You boards also are coded to post in certain categories to which you chose when you create them.

Youtube – Obviously probably the most influential for music and movies so please again “like” the video, share them from the available links and comment on them. Youtube videos go viral from you emailing them to your friends. This especially happens from the teenagers and young adults. Don’t forget to help out with that. Maybe you can help create a viral campaign for your favorite artist.

Blogs – With people who blog, it is important to realize that like with WordPress, the more views, comments and star ratings a blog gets the more likely it is to be featured on the home page. This is a big deal for bloggers or artists using blogging sites for their main web pages. Please take the time to make sure you comment, rate with the star system, like and share from here as well. You can cut and paste your comment from Facebook to here to make it easier. It’s not that hard or time consuming and is a huge help to the author of the blog. Please make sure you also follow the blog. This way you can get all the updates to better help you spread the word and keep on top of the latest news.

Because of all the social media coming at you, the requests, the endless number of bands, singers, authors, writers, radio shows etc… asking everyone to do these things, it is important for you as the fan to really chose whom you want to support and help them stand out from the rest of the white noise out there on social media.

Everyone is trying to get noticed and draw attention to themselves, their show, their blog or whatever. That is fine. That is what they are supposed to do and there are many great ones out there, but you individually can’t do it for all of them. Chose your favorites and help make a difference for that artist. They need your support now more than ever as there is so much out there now, it is very hard to get people to notice you.

From the bottom of all of our hearts as entertainment people, THANK YOU for all that you do. None of it is worth it without you and no one could do it without you either. So again thank you for all of your past, present and future support from all of us.

Regards,

The Entertainment World.

P.S. A special shout out to Michelle Holland for being the embodiment of this message in her support of Richie Kotzen.


The Difference Between Those That Do Make It and Those That Don’t


Often those of us in the business in any capacity have the opportunity to work with very successful artists or entertainers and those that are still trying to get there. Of course this applies to any type of successful business or entrepreneur but we are talking entertainment here so let’s leave it at that. We get to see and observe things that those that make it do and those that can’t seem to get any traction don’t do. Of course there are always exceptions to the rule and I am sure that there are many things that won’t be listed this blog but here are some things I want to point out to help make it easier for all who read this to hopefully put into action to make everyone’s job easier and make teams stronger and easier to work with.

Successful entertainers surround themselves with positive people and then they take care of them. They don’t look to get them to work as hard as possible for as little as possible. They reward them for their hard work. Any business owner knows you pay your people who are working to make you a success first not the other way around. They don’t bring people on board and then sit there waiting for something to happen. They bring people on board and keep busting their ass to give those people something to work with. They keep working as hard as possible to be able to create the opportunities to make things happen. They listen to advice and feedback from their team and those that the team interacts with and makes changes as needed. They don’t make excuses or avoid making the hard decisions for change. Whether it be personnel changes, style changes, business changes etc. Successful artists give positive feed back to their team. They show up for meetings and are a part of the overall vision and plan. They don’t sit around waiting for everyone to do it for them. They are proactive and constantly push for the next big thing.

Too often in this business, people rest on their laurels or they have something good happen and they sit back and coast. You cannot do that. You have to keep moving forward. You have to learn how to create opportunities out of what you have everyday. People who truly want to do this for a living find a way to make things happen. The others make excuses. This business is nothing but hard work 24 hours a day, 7 days a week. There is no other way. Not everything tried will work but they know that. They make adjustments and keep trying new things. Successful artists don’t take no for answer, they don’t blame everyone else for what isn’t happening for them. They know that they are the product and that it’s a constant work in progress. They know that not everyone will get them, their music or art and they keep trying to find the ones that do.

Unsuccessful entertainers listen to their 30 friends or fans and let that lull them into complacency and think that people aren’t working hard for them. They don’t understand that they have to work just as hard and actually harder than their team. They don’t understand it’s a business. They don’t understand it’s their responsibility to set the bar high. They don’t understand setting goals and working hard to achieve them. They don’t understand cutting out the people that are holding them back.

In most business books your will find examples like “every successful” business trims the bottom 20% of fat every year.” This means they get rid of the things not working, not making them money or holding them back. That could mean clients, marketing, personnel or anything preventing them from reaching their goals. You have to make hard decisions sometimes no matter whom it affects to be able to move forward. It sucks but it’s true.

Most entertainers especially it seems musical ones aren’t business minded and we all know that. They are creative people and in many ways avoid hard work. That is why they are artists or entertainers. They thrive in the creative and not the analytical or structured world. Unfortunately, if you are an entertainer, it is your business and you have to operate in both. There is no one to blame but you when things aren’t getting done and I guarantee you, if things aren’t getting done many times it’s because the entertainer isn’t doing it. They aren’t getting their work done on time. They aren’t showing up for meetings. They aren’t working all the time. The team won’t bust their ass for an artist that isn’t busting theirs.

I recently started working with an artist and we got more done in the first two weeks then we did with any other artist because that artist gets it. They work all day, all night. They have a vision and nothing will stop them from achieving it. They learn what they need to learn to get their career to the next level. They listen to advice, implement it and run with it as fast as they can. This is what people are looking for. Nothing else will do. You want to make a living at this business? You better get your head straight and learn from this artists example.

I know there are many artists that want this dream and work hard to achieve it. I know sometimes they are confused and overwhelmed. The first and best thing to do is to do something. Don’t sit there and do nothing. Learn to get done what needs to get done. Don’t skimp on your career by not investing in your self, your education and learning.  Research your career choice and the things you need to know to get things done. If you don’t have a budget for websites, graphic design, etc… you better learn how to do it. Every business has to do this, not just artists. We all have to do this at times. We all have worked with people that don’t get it done even when paid so sometimes we just have to learn to do it ourselves unfortunately.

This business is so extremely hard. It’s very hard to make money in and it’s very hard to get noticed. Nothing but excellence will do. Do you have it in you?

Get out there and get it done! You can do it if you put your mind to it.

Good luck!


Making the Most of Every Opportunity


In this crazy entertainment business there are so many people who are working at it, trying to make it as a musician, actor, model, voice over talent etc…. and there so few really good paying gigs. It’s a dogfight to get noticed and grab the attention of those decision makers with all those other entertainers competing for the same jobs. But here is the real truth, there maybe millions of entertainers going for it, but there are very few that go the extra mile every time to make sure they bring the best of what they got to each individual project and make it the best it can be. This makes it a little easier to stand out and develop a reputation for yourself so that when someone like a promoter, producer, agent or whomever brings you to the table, they can rely on you whenever they need you. This will allow you to demand payment down the road by having proved what you can do for them on many different levels.

What won’t work is this sense of entitlement that many artists seem to have developed. Many feel that since they are “this popular” or “that they aren’t getting paid for this” they aren’t going to put in the extra effort. Trust me, people can see this coming a mile away and I can pretty much guarantee you that you won’t be called on again if this is how you represent yourself. If you agree to do something, then you are giving your word that you are professional and you had better bring your best effort each time. Everyone is relying on you. Just remember, more than likely everyone at this event is probably in the same boat you are.  They are all trying to make something big happen so they can make it to the next phase of their career as well as make money too. Don’t blow it for them because you can’t be professional.

One of the ways to avoid not being able to do what you signed up for is to not over commit yourself to too many projects. If you want to make the most of your opportunities, you will be so busy you can’t take on very many. This happens all the time with artists of all types so try and be very careful about your reputation and work ethic because word travels fast if don’t deliver, you are difficult to deal with or are unprofessional for any reason.

With each opportunity, not only do you need to be punctual, be responsible and know exactly what’s going on when it’s going on, you need to be able to see the big picture or vision of what this can do for you. To see every angle that you can capitalize on not just for yourself but the opportunity you are working on. In any major production, no one is going to baby sit you. It’s your job to know who, what, when, where and why or least to know where to find out.  Don’t expect them to contact you the way you desire because it’s what you prefer. They have many people to contact and they don’t have time to email 20 people here, text 10 here, Facebook 8 there. You are there to be professional, so make sure you check daily at least whatever system they use to communicate. It’s your responsibility to find out what is going on as long as they are consistent and you know where to look.

If it’s your event then you need to get as much out of it as possible whether it be your sales numbers, new video possibilities, gathering email addresses, acquiring new fans, future ticket sales, new opportunities and new contacts. There is so much you can do to maximize these opportunities and that can be staggering to think about but it is the business minded entertainers and that see these things and ACT on them. Most entertainers don’t do this no matter how many times they are told. They are stuck in such a rut and instead of focusing on business they are more interested in partying, drinking or whatever. It’s quite disheartening sometimes to be at an event and watch them just stand around not working and missing every potential opportunity as it just passes them by.

So here are just a few thoughts for you to think about. For every opportunity you get involved with, take the time to really think it out and how you can best take advantage of this moment to shine. Even if you do it for free, you gave your word and accepted the gig so you need to be professional and treat it like a paying gig. Do your absolute best and then some. Go above and beyond what you were brought in to do, promotion, connections, networking for new opportunities, creating content etc….

Remember, those that shine and bring the most to the table are the ones that come away with the most from each opportunity. They are the ones that get remembered, called back next time and most important talked about recommended to others. They become first call for other opportunities and that also puts you in a position to help others next time as now your opinion will matter and in many cases you will be asked whom you know to help out in some sort of manner.

Work as hard as you can and bust your ass each and every time and great things will happen for you!

Good luck!

Note: You can also find this article on Metalholic Magazine here: http://metalholic.com/making-the-most-of-every-opportunity/