Tag Archives: Acting

Common Sense… To Post or Not To Post


A couple years ago I wrote a blog on artists of any genre to include music, acting, variety, writing etc…, using social media as their soapbox for the personal political or religious beliefs and the possible cost of doing so. Now I am writing a new one to help clarify the importance of being professional especially when hot political and religious topics like what we just went through with marriage equality. Today I received an email that a financial backer would not fund a project because of a certain artists rants on Facebook. This has cost 20,000 dollars in funding for the project. This morning when I woke up to the email saying basically that they will not fund a show with someone in it with such an obvious hateful stance on something we believe in so if I wanted the funding I had to get rid of that artist and replace him with another or they wouldn’t fund it. Now this may not be fair but it is business. It’s their money, they don’t have to freely give of their hard earned cash to something or someone they don’t believe in. These projects are opportunities for artists to not only get paid, but hopefully grow their fan base and brand as well as gain crucial experience in the industry. This is an artist that I have to talked to before about this many times and now it has comeback to not only bit me in the ass, but the artist and possibly every other artist involved with the production. You must remember, that people use Google to research what they are funding! Don’t think people won’t notice what you are saying. Never put yourself in the position of losing funding if you can at all help it.

I know you all think we have free speech and we shouldn’t be censored, but with free speech comes responsibility. If you are an artist of any kind of entertainment and you feel so strongly that you should be allowed to speak your mind at anytime because you have free speech, then by all means feel free to do so. Just do it on someone elses dime. Once you decide to work with other people, you have a responsibility to them and anyone else involved to make sure whatever you are working on becomes successful, not to cause controversy. Take a look at what has happened to Michelle Shocked recently for a sarcastic comment at a live show. All her tour dates where canceled in response because of her free speech. Now certainly Michelle has the right to free speech, she has every right to support her beliefs however she wants, but there comes a price with it. Now she is holding “sit-ins” in front of tiny clubs that canceled her with tape across her mouth saying “silenced by fear.”

What about the Dixie Chicks? They got nailed for one comment on stage. Of course being in a foreign country and slamming your President is never a good thing but they didn’t see anything wrong with it and the result was radio stations across the country quit playing their music for years and huge loss of fan base. They had a slight comeback but they never achieved the same level of success. There are many more examples of this I am sure.

You see, this is a BUSINESS. Promoters, venues, financial backers or whomever have their own personal beliefs and if they don’t line up with yours and you say something controversial then don’t be surprised when you loose the gig. They may do it out of fear of losing ticket sales or they may just want to not support your beliefs and outspoken way of handling the issues. In Hollywood it has never been a secret that if you favor one side of politics it could be much harder to get roles. This is nothing new whether it is right or wrong. People are people and they like to work with people they feel they have things in common with and understand them.

I have seen so many artists or promoters on Facebook fail miserably at Kickstarter programs or have lagging ticket sales and they are always starting controversial topics on social media. Do they ever wonder why no one backs them? Good chance part of it at least is your rants about your beliefs let alone the quality of show being provided. I have even been emailed about some of these people asking me to talk with them and I have nothing to do with them. I don’t work with or represent them in any way shape or form.

So here are my recommendations on how to handle this if you are an artist. First of all don’t post anything controversial on your social media pages especially business ones. If you have a personal one with your “stage name” and you post a ton of business on it, it’s now a business page. Either focus on your business page for marketing or hide your personal one from the general public and Google search engines and make it for friends only so your personal “opinions” don’t affect anyone working with you but you and you still get to stand up for what you believe in. If you are in a collective group of any kind say a band, acting troup etc… make sure you talk and set some ground rules so one else suffers from someone’s rants on Facebook. If you are “political” artist then I assume you already know the consequences of your actions and that is fine. If that is your vision go for it. Just make sure you are open about it with everyone you work with. You have every right as a human being to voice your opinion, you don’t have the right to ruin someone elses chances with your opinion. Be responsible with your free speech and you will benefit from it. Once you are big as U2 you can say what you want, because now you can afford to live if everyone ends up hating you and never buys another ticket to a gig. Remember especially here in America, the country is very polarized politically and if you alienate one half of your possible audience with your own personal political views, you are in for a very long hard road to success. The beautiful thing about social media is you can’t post what ever you want, it’s your page, your right to do so. The bad thing about social media you can post what ever you want.

If you are a newer promoter, venue, talent buyer etc… avoid artists like this like the plague. Hire only professional artists that understand it’s a business and want to make sure that every event they do comes off as professional and successful as possible. You can’t afford to loose ticket sales on artists that don’t care about anything but themselves. As a promoter check with an entertainment attorney to see if you should have some recourse to come back at them and sue them for damages if an artist causes you to loose money like this. Have set guidelines for your events and make sure the artists are clear on them and also make sure you research the history of the artist. I made the mistake of trusting someone to be professional and it has cost me.

I have said it before and I will say it again, as an artist trying to make it in the very, very hard industry, you can’t give anyone a reason to say “no” to you. Do you really want to lose possible ticket or merch sales just so you “rant” on social media? Why work so hard to make it then if you are willing to take such risky chances? This business is already way to risky for most to even try it and now you want to add to the risk? Your marketing, performance, attitude, media savvy should all be top notch. You more than likely don’t have a PR department to “spin” your free speech or questionable actions so you have to be able to do all this yourselves. If you aren’t willing to be professional at all times with your brand there are plenty who are and will take your spot on the roster or gig.

I know you won’t all agree with me and that is OK and I certainly support free speech, it’s a matter of knowing when to exercise it. If you are going to exercise it, do it responsibly, not in anger or hate, refrain from pointing fingers at one side or the other. Just make a nice, solid statement that isn’t inflammatory and leave it at that. Don’t go posting on everyone’s time line that doesn’t agree with you, or posting those sarcastic photo’s everyone seems to like to create. I have learned from my mistakes and will handle things differently with artists. Artists won’t be costing me money anymore.

Good luck!

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Originality… What Does Elvira Have To Do With It.


Elvira

When you look back at people who have made a very successful career at entertainment and are still going strong decades after launching it’s hard to think of many still around especially one that is still a marketing dream come true. This is where Elvira (aka) Cassandra Peterson excels. Elvira was launched in 1981 by Cassandra and to this day is one of the most iconic characters in entertainment. She has created a brand that encompasses 400+ product licenses, the most sold Halloween costume ever, music CD’s, books, pinball machines, guitars and the list goes on. Finding truly iconic characters these days is hard work. Most are known for their personal problems not their originality. Tell me the last time you heard anything negative about Elvira? Her success is due to her originality, extremely well defined character and marketing.

Why do I bring this up? Because it could be you. You could be the next Elvira, Kiss, Alice Cooper, or whomever you can think of that are still around 30+ years later even after their hay day. Sometimes these things happen by accident. Cassandra probably wasn’t thinking that Elvira would turn into this iconic character, but she did and Cassandra took full advantage of it. Now I have never interviewed Cassandra. I did know her sister back in Colorado Springs however. She hung out a bar called “The Gardens” that I worked back in the early 90’s. I remember talking with her. How proud she was of Cassandra and all she had accomplished. Cassandra hit a gold mine with her character, probably had a decent team behind her to capitalize on her character and today Elvira is as big as ever and her cult legacy lives on. She is all over Facebook, Pinterest and anything Halloween.

Sometimes as entertainers we take ourselves to seriously. I read on Facebook the other day a band posting about how they were “real” and they didn’t care about image etc… So just shoot yourself in the foot why don’t you. This is a lame excuse for people to not put in the work for thinking outside the box, finding something original and running with it. You can do this and still maintain your sense of you or who you are without sacrficing your “realness,” whatever the hell that means.

Everyday people say, “if people would just get behind me, invest in me then I would prove that I am worth it.” So what exactly are they getting behind? What are they selling? Are you sellable the way you are now? Why would anyone want to invest in your brand if you don’t really have one? What is going to make you stand out from the millions of other entertainers looking to get noticed? We are looking for stars, not our next door neighbors.

Now I am not saying you have to go get “gothed” up to be noticed. I am saying that you need to be original, marketable and dedicated to working you butt off. If you want longevity in this industry, which from what you all say about how you wish you could do it full time and that it’s all you want to do, then you need to be willing to put in some development, take some risks and forget what every other lame ass next to you is saying because they will only tear you down especially once you start having success.

Be bold, be brave, be energetic and works twice as hard as you think you need to. You see, you need to be ready to move on to the big time like Cassandra was. Elvira was born out of a need for a character for a classic horror “B” movie TV show that was being brought back to life. Cassandra had one character already and merged it with the “Elvira” concept to fill the TV show need. Once the opportunity knocks, you need to able to act on it. Cassandra did and look what happened. This couldn’t have happened without Cassandra’s creativity to come up with the original character. Once you get there, it only get’s harder and busier. You think you are busy now? Just wait…. Take the time to “develop” yourself into something the public will purchase. Don’t you think Cassandra thought it was worth it?

Good luck!

Find out more about Elvira here: www.elvira.com

Elvira (@TheRealElvira)
@lowryagency Great post! XX

 


Work Ethic…. An Example


SammyCortino

 

Every once in a while I like to recognize at least what I consider someone who is doing everything they can to achieve their dream. Someone who I see constantly striving to be the best they can be and pushing new limits for themselves. This time I am recognizing illusionist Sammy Cortino. Now to be fair, this is only about work ethic. I am not talking about his show as I haven’t seen it other than a few video clips and the one illusion Sammy did for a show of mine last year. This is purely based on how hard I have watched Sammy work over the last four years.

I found out about Sammy Cortino on twitter four years ago and we became social media friends. Since then, Sammy has moved to Nashville, TN and is carving out his niche as a master illusionist around the country. Rarely have I seen someone give so much of themselves to their dream and try so many things to see what worked and what didn’t. Most just stay the same, never trying anything new, not listening to advice and wonder why over the last few years nothing gets any better. It becomes everyone’s fault but their own and the reality it is simply the world didn’t want to buy what you had to offer, at least not in the way it was presented by you. Sammy is becoming so good at learning to change things up and re-branding his image when necessary. He sinks his money back into his career, most importantly in the things he actually needs, not necessarily wants. For those entertainers that complain about travel and how much they have to take, try being an illusionist. Set up and tear down time is much longer and usually 1 – 3 people doing it not 4 – 5 like in a band.

Sammy tries to fusion things that have rarely been done before or are original, another trait lost on many. Keeping a show fresh and something you can sell over and over again to the appropriate talent buyers or promoters is incredibly important and Sammy seems to understand this. This isn’t to say Sammy has figured it all out or is always gigging. He hasn’t and he isn’t, but he is working harder than just about anyone I have ever worked with by far. Sammy is always coming up with new photography, videos, illusions and tons of other content to try and keep himself fresh in the worlds mind. Sammy also understand that image is everything. You can decry it all you like, but it’s the truth. It’s the first thing people see and it determines whether or not they will click anything to check you out.

Whatever you may think of Sammy Cortino’s show or talent is up to you, but what you should take away from this is no matter how talented you are, if you are not working as hard as someone like Sammy is, they will take your spot on the bill or the stage just based on their work ethic alone.

Well done Sammy Cortino. I wish you all the best in your endeavors and success in what ever way you deem it.

Note: The Lowry Agency is in no way affiliated with Sammy Cortino.


Finding the Courage…


For anyone trying to make it in the entertainment business or professional sports, you are constantly under barrage from people telling you that you can’t do it. You are aren’t good enough, you don’t have what it takes or there is no money in it so go get a real job (like there is any security in that anymore anyway). You deal people who let you down, who don’t do anything at all after the big long speech of how good they are, how hard they work or what they can do for you.

You have haters and trolls on the internet, other people in your genre constantly tearing you doing or taking jabs at you. It get’s lonely, harder and often times you feel like giving up. Well you can’t. No matter what anyone says or does to you, only you can keep pushing, proving them wrong and only you know who you really are. Anyone who would tear you down is the insecure one, the one who if full of it, the jealous one who really has no idea what they are doing. You can’t let them affect you or stop you.

No matter what life throws at you, you have to keep pushing on with your dream. In today’s entertainment scene you have more control than ever and more often than not, that means you are doing it on your own because now the money is gone. You can’t afford to pay for professional help and you are facing this wave of overwhelming obstacles and people who have no life so they try and tear you down.

So let me offer this to you for some inspiration. No matter what you are facing in life, business or if you are someone who is trying to help someone you care about get through something, do it with the strength and focus that Garrett shows in this video. If he can over come what he is going through, we can over come what we are going through.

 

I wish you all the best and the strength to get through it.

Good luck!

 


For the Fans… How You Can Best Help on Social Media


I know, I know… There are a million bands, authors, actors, small businesses asking for you to spread the word about them, “like” them, vote for them and so on and on. Sometimes we feel like we have to because we don’t want to create trouble because we are friends with so many local talents and if like one but not the other then the drama starts and some times we don’t support at all because we don’t want the drama or we don’t have the time or something similar. With this blog I am not asking you to do anything but support your favorites and only your favorites.  It is not your responsibility or obligation to support anyone except those you chose and no one should get mad at you if you don’t support things you chose not to for any reason at all.

In order for your favorite artist (insert entertainment medium here) to spread the word and create the “buzz,” they need people spreading the word about them as much as possible. Social media is the easiest and cheapest way to do that. So this blog is about that and how you as a fan, friend or family member can do this to maximize their efforts and actually yours as well.

It is very important to the success of any type of entertainer be it musicians, authors, bloggers, actors etc… that their content reach the masses. Since many of you already click like on so much of their stuff would it really take that much extra time to share it? Comment on it on the actual page and not just on Facebook although that does help. All these sites rates posts popularity by how much attention it gets and for it to reach the masses, it needs your attention. So please read this and if you are able to help these people out, please do the extra little bit for your favorite artists etc…

Facebook – With Facebook all these artists should be using a fan page to track their metrics and not a personal page although many haven’t figured this out yet. Facebook recently made it harder for the Fan Pages to get attention by limiting the amount of people seeing posts so they could attract revenue dollars by having people with pages pay to advertise their posts to the audience that had already requested to see the posts by “liking” they page. I know ludicrous but it is Facebooks right to generate revenue so let’s just leave it at that for now. As a fan you need to go to the artists page, hover your mouse over the “like” button and select “show in news feed” to make sure you are getting the info they put out. When you do see the info, please “like” each post, share each post and comment on each post if you can. Remember that statistically only 7% of your audience sees your posts so you are not going to be annoying anyone with these posts and even if you do, so what. It’s your wall and you can choose to support what you wish with out fear of reprisal from others saying you post to much about something or someone. It’s not their business nor is it their wall.

In respect to this, if someone shares a post from a blog or other source, please if you can take the time and do the same on the original post, not just the Facebook one. There are share buttons for Twitter, Pinterest, LinkedIn, Google+ and loads of others. Please share this on your accounts and also comment on this page. It will help drive up the rankings for Google and on what ever other social media site it is on to further increase their exposure.

Twitter – Retweeting is the key here, if you have a twitter account please RT and share any content you can. Learn how to use #hashtags if you are posting on your own about your favorite artist and RTing something.

Pinterest – The latest social media spot. You can keyword on Pinterest to have your pins pop for people looking for things to find or discover such as #music, #movies, #authors etc… You can use any word to describe your pins and hopefully help people discover that artist you think is amazing. You boards also are coded to post in certain categories to which you chose when you create them.

Youtube – Obviously probably the most influential for music and movies so please again “like” the video, share them from the available links and comment on them. Youtube videos go viral from you emailing them to your friends. This especially happens from the teenagers and young adults. Don’t forget to help out with that. Maybe you can help create a viral campaign for your favorite artist.

Blogs – With people who blog, it is important to realize that like with WordPress, the more views, comments and star ratings a blog gets the more likely it is to be featured on the home page. This is a big deal for bloggers or artists using blogging sites for their main web pages. Please take the time to make sure you comment, rate with the star system, like and share from here as well. You can cut and paste your comment from Facebook to here to make it easier. It’s not that hard or time consuming and is a huge help to the author of the blog. Please make sure you also follow the blog. This way you can get all the updates to better help you spread the word and keep on top of the latest news.

Because of all the social media coming at you, the requests, the endless number of bands, singers, authors, writers, radio shows etc… asking everyone to do these things, it is important for you as the fan to really chose whom you want to support and help them stand out from the rest of the white noise out there on social media.

Everyone is trying to get noticed and draw attention to themselves, their show, their blog or whatever. That is fine. That is what they are supposed to do and there are many great ones out there, but you individually can’t do it for all of them. Chose your favorites and help make a difference for that artist. They need your support now more than ever as there is so much out there now, it is very hard to get people to notice you.

From the bottom of all of our hearts as entertainment people, THANK YOU for all that you do. None of it is worth it without you and no one could do it without you either. So again thank you for all of your past, present and future support from all of us.

Regards,

The Entertainment World.

P.S. A special shout out to Michelle Holland for being the embodiment of this message in her support of Richie Kotzen.


The Difference Between Those That Do Make It and Those That Don’t


Often those of us in the business in any capacity have the opportunity to work with very successful artists or entertainers and those that are still trying to get there. Of course this applies to any type of successful business or entrepreneur but we are talking entertainment here so let’s leave it at that. We get to see and observe things that those that make it do and those that can’t seem to get any traction don’t do. Of course there are always exceptions to the rule and I am sure that there are many things that won’t be listed this blog but here are some things I want to point out to help make it easier for all who read this to hopefully put into action to make everyone’s job easier and make teams stronger and easier to work with.

Successful entertainers surround themselves with positive people and then they take care of them. They don’t look to get them to work as hard as possible for as little as possible. They reward them for their hard work. Any business owner knows you pay your people who are working to make you a success first not the other way around. They don’t bring people on board and then sit there waiting for something to happen. They bring people on board and keep busting their ass to give those people something to work with. They keep working as hard as possible to be able to create the opportunities to make things happen. They listen to advice and feedback from their team and those that the team interacts with and makes changes as needed. They don’t make excuses or avoid making the hard decisions for change. Whether it be personnel changes, style changes, business changes etc. Successful artists give positive feed back to their team. They show up for meetings and are a part of the overall vision and plan. They don’t sit around waiting for everyone to do it for them. They are proactive and constantly push for the next big thing.

Too often in this business, people rest on their laurels or they have something good happen and they sit back and coast. You cannot do that. You have to keep moving forward. You have to learn how to create opportunities out of what you have everyday. People who truly want to do this for a living find a way to make things happen. The others make excuses. This business is nothing but hard work 24 hours a day, 7 days a week. There is no other way. Not everything tried will work but they know that. They make adjustments and keep trying new things. Successful artists don’t take no for answer, they don’t blame everyone else for what isn’t happening for them. They know that they are the product and that it’s a constant work in progress. They know that not everyone will get them, their music or art and they keep trying to find the ones that do.

Unsuccessful entertainers listen to their 30 friends or fans and let that lull them into complacency and think that people aren’t working hard for them. They don’t understand that they have to work just as hard and actually harder than their team. They don’t understand it’s a business. They don’t understand it’s their responsibility to set the bar high. They don’t understand setting goals and working hard to achieve them. They don’t understand cutting out the people that are holding them back.

In most business books your will find examples like “every successful” business trims the bottom 20% of fat every year.” This means they get rid of the things not working, not making them money or holding them back. That could mean clients, marketing, personnel or anything preventing them from reaching their goals. You have to make hard decisions sometimes no matter whom it affects to be able to move forward. It sucks but it’s true.

Most entertainers especially it seems musical ones aren’t business minded and we all know that. They are creative people and in many ways avoid hard work. That is why they are artists or entertainers. They thrive in the creative and not the analytical or structured world. Unfortunately, if you are an entertainer, it is your business and you have to operate in both. There is no one to blame but you when things aren’t getting done and I guarantee you, if things aren’t getting done many times it’s because the entertainer isn’t doing it. They aren’t getting their work done on time. They aren’t showing up for meetings. They aren’t working all the time. The team won’t bust their ass for an artist that isn’t busting theirs.

I recently started working with an artist and we got more done in the first two weeks then we did with any other artist because that artist gets it. They work all day, all night. They have a vision and nothing will stop them from achieving it. They learn what they need to learn to get their career to the next level. They listen to advice, implement it and run with it as fast as they can. This is what people are looking for. Nothing else will do. You want to make a living at this business? You better get your head straight and learn from this artists example.

I know there are many artists that want this dream and work hard to achieve it. I know sometimes they are confused and overwhelmed. The first and best thing to do is to do something. Don’t sit there and do nothing. Learn to get done what needs to get done. Don’t skimp on your career by not investing in your self, your education and learning.  Research your career choice and the things you need to know to get things done. If you don’t have a budget for websites, graphic design, etc… you better learn how to do it. Every business has to do this, not just artists. We all have to do this at times. We all have worked with people that don’t get it done even when paid so sometimes we just have to learn to do it ourselves unfortunately.

This business is so extremely hard. It’s very hard to make money in and it’s very hard to get noticed. Nothing but excellence will do. Do you have it in you?

Get out there and get it done! You can do it if you put your mind to it.

Good luck!


The #1 Most Important Social Media Etiquette No One Talks About


By David Lowry

Now I am writing this and I am most definitely sometimes guilty of this myself because I have no patience personally for smart ass musicians on social media that think they have a need to post negative or what they deem to be “funny” comments but really just come across as arrogant or ignorant comments. This also applies to many different situations such as hitting on people who are married especially if you are married yourself, or ripping down someone’s career or event.

When on social media, the most important thing you should always think about is how you would in act in front of the people you are talking with if you were all there in person. If you wouldn’t do this in front of the person whom you are trashing, your wife or husband, friends, quittances or any other person, don’t do it at all. Never treat social media any different than if it were in public.

If you are in a crowd and I am talking with a friend who is promoting something for me to someone standing there with me, are you just going to walk up and say “oh what a waste of time and money, you don’t need that!” Of course you wouldn’t, but we seem to have no problem doing it on social media. When someone is posting about a seminar I am giving, it never fails that someone will get on there and say, “Don’t waste your money!” Who are you to say that and what compels you to? You don’t know me or my work so what experience do you have to give that makes you feel like you need to say that when you wouldn’t in public. In public if you did that, I’d fix you in a hurry. On social media we are much braver and feel invulnerable so we say what we want. Just because something is an open forum doesn’t mean that you “should,” say something just because you “can.”

On my blogs, I usually get very positive responses and feed back is ok even if I don’t agree with it, but post feedback on the blogs message board, not on the link of the person promoting it for me or whomever. It just makes you look like an ass when you have something smart to say. If you have a negative comment about something post it in YOUR own timeline. Not in the timeline of the person who is trying to do something nice.

Recently an article was written about one of my artists, and a former member of the original band started a negative rant on my clients article for no reason what so ever. It was completely and utterly ridiculous. A person’s need to take the spotlight away from someone else to showcase him or herself is so narcissistic it’s not even funny. It was a very well written article that a journalist put a lot of time and attention into writing and some “very nice person” decides to start a rant on it. Not only is it an insult to the person in the article, it is to the writer as well. As a professional or wannabe professional, keep your negative comments to yourself. There is no room for it in this business. You need to separate yourselves from the rest of the flotsam and jetsam out there.

One last thing, when someone on Facebook is showcasing another person’s link on THEIR timeline, don’t ruin it by posting your link on it too. That link wasn’t for you. I don’t care if you know the person, think its funny or for what ever lame reason you are going to give. That is the equivalent of you putting your concert poster over their concert poster. All of you in bands know how much that angers us and it is childish. You wouldn’t do it in front of me so don’t do it on Facebook either. If you want someone to post for you or get your name out there for you, develop a relationship with that person and if they like you and your music, movie (insert form of entertainment here) then maybe they will do it for you.

Quit all the stupid comments, bashing, trashing or anything else you may be thinking that is negative towards someone. Unless you are the greatest thing on the planet with a ton of success, you have no right, experience or clout to trash anyone else.

P.S. It’s usually the ones who have no success or success from WAY back in the day who do this.

Good luck!