How To Use Social Media For Entertainers
In many of my discussions with people in the entertainment business, they want to know how to best use social networks such as Twitter, Facebook, MySpace or reverbnation. These tools are essential into spreading the word about your music, product or career. First, I would say you need to understand where this particular industry is at and use Google to research and understand the tools being used. Learn some statistics and develop a strategy for maximizing the use of each tool.
It is crucial that all of your social networking pages are linked together, which will allow all of your pages to be updated at once. This will save you massive amounts of time by not having to go to each page for individual updating. Most entertainers who are developing a game plan also need to try to develop a fan base, as well as create buzz about your next show, CD, Movie or what ever it is that is coming up next.
Understand that social media is still a personal form of networking even though you are behind a computer screen. You still have to be real and available. Learn to update only about 25% of time about your career. Promote others, develop conversations and be available to talk to an extent. I do caution against getting caught up in people who just want to flirt and have no intention of becoming a fan or a consumer. This will cause massive amounts of wasted time and not help you reach your ultimate goals. With all that needs to be done in an entertainment career, using your time wisely is of utmost importance.
Social media for the entertainer should have a game plan of turning new followers into fans and then consumers of your product. If this is not your final goal then you are wasting your time. If you are a musician, it is all about the number of impressions you make which may attract endorsement deals, fans, booking agents, venues, and sales for labels. For other types of entertainment you should know at least the basics to help develop a social media-marketing plan that will work for you.
Social media marketing campaigns should be constant and consistent. Be aware of your metrics and the tools you are using to track your success. Be diligent, concise and always have a plan. It is so important to the success of your career that you know your goals and execute a plan to meet them.